product
Gabrielle Chanel cultivated the art of paradox. The woman behind an understated, pared-down style that revolutionized women’s fashion was equally fond of the baroque, which inspired the decor of her apartment on rue Cambon and her Byzantine jewelry collections. The COCO fragrance, true to her nickname, reveals the whimsical, radiant facet of her intense personality in a mysterious, provocative scent.
Designed in 1921, The Classic Bottle is striking in its simplicity. The chiseled stopper was inspired by the geometry of Paris’s Place Vendôme, which Mademoiselle could gaze at from the balcony of her room at the Ritz.
Since then, CHANEL has practiced the art of baudruchage to seal bottles of Parfum. Performed entirely by hand, the technique consists of placing a fine membrane over the neck of the bottle and holding it in place with 2 rows of pearl-cotton thread. It is then closed with a black wax stamp.
composition
A baroque score written in ambery, floral and spicy notes. The fragrance opens with a citrus note of Sicilian mandarin and reveals a voluptuous heart of jasmine and May rose. A lush harmony possessing an enveloping trail tinged with Indonesian patchouli, benzoin and tonka.
art of perfuming
Parfum is the most precious, concentrated and long-lasting form of fragrance, with its own specific application. Mademoiselle’s advice was to apply it “wherever you would like to be kissed.” Neck, wrist, décolleté… Apply a drop of Parfum on each pulse point, letting it develop on your skin and feeling the fragrance echo the beat of your heart.
